Our main goal is to transform one of Georgia’s most traditional sauces into a non-traditional, girly topping that becomes a staple in everyone’s recipes. 'Too Hot to Handle' also reflects how we want our customers to feel after enjoying our sauces—to spice up their energy and those around them.

Role: Art Direction, Graphic Design
Illustration: Liza Sutidze

The symbol of the brand is a rabbit. We chose a rabbit because it is the logo and main symbol of Playboy magazine, which is popular for its "too hot to handle" concept.

We collaborate with Margo Skate because skating is a playful activity, and you can actually create sparks while skating.​​​​​​​